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The real issue isn't your AI tool—it's how you're using it.
You can develop a custom AI assistant without writing any code.
Storing your templates and processes converts AI from a one-time tool into a genuine business system.
Most entrepreneurs misuse AI. They open ChatGPT, enter a prompt from scratch, receive a generic response, and wonder why it lacks value. The problem is not the tool—it's the configuration.
In a recent Entrepreneur webinar, Nick Machol, CEO and co-founder of Unburdn, demonstrated how to create a custom AI assistant that understands your business before you type anything. No coding or technical skills are required. Watch the full session online.
The session focused not on which AI tools to use, but on making any AI tool work effectively for you. Machol showed attendees how to provide AI with necessary context upfront: your brand voice, workflows, preferences, and goals. The result is an assistant that delivers output useful for moving your work forward.
In just one hour, you will have a functional AI setup that works with tools like ChatGPT, Claude, Gemini, and Copilot. See exactly how it's done—watch on demand.
Learn how to create customized, "pre-trained" AI assistants for tasks such as drafting emails, following client workflows, and summarizing meetings. Store your key knowledge, templates, and processes so AI can instantly retrieve what you need. Use AI as a creative and strategic partner for ideas, messaging, and planning. Automate repetitive work like drafts, follow-ups, and summaries to focus on growth. Explore real-world workflows executives use to produce better work faster.
If you have ever felt AI should save more time than it does, this session will change that. Watch the full webinar on demand and build your own AI assistant today.