iPhone 18 Pro and Pro Max Debut

Apple has officially kicked off the preorder phase for the highly anticipated iPhone 18 Pro and iPhone 18 Pro Max. Customers who secure their devices early can expect deliveries to arrive on Friday, September 18, which is also the day the smartphones hit physical retail locations.


Enhanced Hardware and Camera Capabilities

Introduced during the recent "Surprise and Shine" event, the new Pro lineup brings several notable technical improvements. The standout feature is the upgraded 48MP primary sensor, which now includes variable aperture technology, allowing users greater precision regarding depth of field and focus.


Key hardware enhancements include:

  • Performance: The integration of the ultra-fast A20 Pro chip, paired with an improved vapor chamber for optimized thermal management during heavy workloads.
  • Display: A refined, smaller Dynamic Island now capable of managing three Live Activities simultaneously.
  • Battery & Charging: Improved overall battery longevity and faster wired charging speeds.

Pricing and Purchase Options

The iPhone 18 Pro and Pro Max are available in four colors—black, silver, glacier, and burgundy—with storage capacities reaching up to 2TB. In the U.S., base models for both the Pro and Pro Max start at $1,000.

Customers can also utilize the Apple Upgrade program for leasing. Monthly installments are structured at $34.99 for a 24-month term or $49.99 for a 12-month term, facilitated through Klarna.


Updates on Wearables and the Foldable Future

In addition to the new handsets, Apple is finalizing the rollout of other devices. The Apple Watch Series 12 (starting at $399), Apple Watch Ultra 4 (starting at $799), and AirPods 5 (starting at $129) are also scheduled to reach customers on September 18. Both watch models feature the new Health Sensing System, which enhances the accuracy of heart rate and readiness tracking.


For those awaiting the company's first foldable device, the wait continues for a few more weeks. According to the manufacturer, the "iPhone Duo" is scheduled for release in October:

«The Duo pairs a 5.4-inch outer display with a 7.6-inch folding inner screen, giving you more space for apps, games and multitasking when unfolded.»

Preorders for the foldable iPhone Duo will begin on Friday, October 16, with a retail launch set for October 23. The device will be priced starting at $1,999.