Significant Price Adjustments Across the Philips Hue Ecosystem
Philips Hue has surprised its user base by implementing a substantial price increase for its Bridge Pro smart home hub. This sudden adjustment, which brings the cost of the device to roughly 40% higher than its original launch price, also affects several other items in the company's lighting lineup.
The Scale of the Increase
While the brand recently enjoyed a major month in September 2026, highlighted by product announcements at IFA—including new Signe, Festavia, and Play lights, along with a slimmer 4K HDMI sync box and a partnership with Nanoleaf—the latest news is far less positive for consumers. The Bridge Pro, which previously earned a top rating in reviews, has seen its retail price climb significantly:
- UK: Increased to £129.99
- US: Increased to $139.99
- Europe: Increased to €149.99
These new prices, which quietly took effect in August, follow a smaller €10 increase implemented in certain European markets back in March.
Wider Impact and Industry Speculation
According to reports from HueBlog, the price hikes extend beyond the Bridge Pro. Other products, such as the 4-pack of Hue Essential bulbs, the Hue Flux, and the Hue OmniGlow strip, have also seen cost increases, though the margin is less drastic than that of the hub. For example, the Hue Essential bulbs have risen from €59.99 to €69.99.
Philips Hue has not issued an official statement regarding these changes, leading to confusion among shoppers. Industry experts have speculated that the decision may be linked to the ongoing global component shortages impacting various technology and smart home manufacturers.
Is the Bridge Pro Still Worth It?
Despite the higher cost, the Bridge Pro remains a vital component for those managing extensive lighting setups. As noted in professional assessments, the device is considered an essential upgrade for power users. However, for those with smaller smart home configurations where the Bridge Pro is not strictly required, the price hike may be easier to avoid. For those determined to build more advanced lighting systems, consumers may now need to wait for potential sales events to mitigate these increased costs.