The Hasselblad XCD 35-100E zoom lens has risen to the number one spot in Japan's latest sales rankings, a significant jump from being outside the top five in January.
As the fastest medium-format zoom available, this premium lens can effectively replace seven high-end prime lenses worth over $20,000, making it a highly versatile tool for professionals.
According to data from Japanese retailer Yodobashi Camera for the first half of February 2026, the lens climbed from 6th to 1st place. The top 10 list was dominated by zoom lenses, with only one prime lens making the ranking.
Designed for the Hasselblad X System, the XCD 35-100E offers a full-frame equivalent range of 27-78mm. It features a fast aperture, exceptional sharpness, rapid autofocus, and the versatility of a professional standard zoom. A full review hailed it as the best zoom lens for medium format currently available.
The lens's success is part of a broader trend, with the Hasselblad X2D II 100C camera also rising to second place in camera rankings. The sales data underscores the market's growing preference for versatile zoom lenses that can handle multiple photographic genres without the need to change optics.