The Kickoff: Dreamforce 2026 Begins

Dreamforce 2026 is officially underway at the Moscone Conference Center in San Francisco. Running from September 15th to 17th, the event has gathered the global tech community to explore the latest advancements in Salesforce’s ecosystem. This year’s conference is marked by a clear focus on the evolution of AI within enterprise software.


The Main Stage: Introducing AIforce

Salesforce CEO Marc Benioff opened the event with a keynote that set a transformative tone. Emphasizing that the current era of technology represents a fundamental shift in how humans interact with software, Benioff introduced AIforce.


According to Benioff, AIforce is designed to be a dynamic, secure, and intelligent layer for enterprise systems. Unlike legacy models, this new interface aims to unlock value trapped in organizational data. Benioff highlighted a crucial commitment to security:

«Salesforce products are built with zero data retention. Your data is your data, and it is not used to train external models.»


Strategic Partnerships and Key Insights

The keynote featured high-profile guest speakers who provided deeper context into the state of the industry:

  • Dario Amodei (CEO of Anthropic): Discussed the rapid pace of AI progress and noted that even today, enterprises are only utilizing a small fraction of the potential value that AI platforms like Claude can provide.
  • Jensen Huang (CEO of Nvidia): Joined Benioff for a discussion on the ongoing industrial revolution driven by artificial intelligence. Huang emphasized that AI serves as a powerful layer of productivity rather than a replacement for human labor, stating,
    «Don't get left behind. This is a critical technological revolution.»

Product Ecosystem Updates

The event also showcased significant updates to the broader Salesforce product suite:

  • Agentforce 360: Building on the foundation laid last year, the company is refining its agentic platform to further boost worker productivity.
  • Slackforce: Deepening the integration between Slack and Salesforce, this update allows for more sophisticated AI-driven workflows.
  • Koa: A new CRM model developed in collaboration with Nvidia, utilizing Nemotron and trained on decades of Salesforce data to enhance business intelligence.

As the conference continues, focus will shift toward the practical applications of these tools across global industries. Stay tuned for further coverage as we dive deeper into the sessions and workshops taking place throughout the week.